Provide 5-10+ tips for each topic and then get them in front of your members and prospective members. If you provide value and advice free of charge people become more willing to pay for your services.
Here is a sample of our "Holiday Survival Tips" that we are currently using at PNF:
We are approaching the holiday season once again, for many this time of year is full of enjoyment, family get togethers, Christmas Parties, and holiday shopping. But, this is also known as the official "Weight Gaining" season. It's common for many people to say they are going to lose weight in the New Year, maybe you've even said this, but unfortunately they gain 5-10 pounds in this 2 month period before even starting. So now when January 2nd rolls around, because let's be honest you really aren't going to start on January 1st, you have 5-10 pounds worth of more work to do. But, this is different and this won't happen to you because you'll have these "Holiday Survival" tips to keep you on track.
1 Start Now. Even though you are busy, starting a weight loss program now a couple times a week will prevent that extra weight gain. It only takes exercising 2x per week for 45 minutes per week to maintain you weight when paired with good eating.
2 Go Easy On The Booze. With 2 or 3 Christmas parties a week it is very easy to pack on a few additional pounds from alcohol alone in a month. Not to mention all the junk food you will crave next day due to your hangover. This doesn't mean you have to be a "Tea Totaller" because after all that's not fun. But, there are a few things you can do to cut down your consumption
◦ Eat before you have your first drink. (Salad does not count as eating before you drink BTW.) Protein and something a little higher in fat content are the best choices.
◦ Drink one glass of water between each drink. This will slow you down.
◦ Order your drinks straight up on the rocks. This will prevent you from consuming the extra sugar calories from the mixers.
◦ Get a goodnights sleep. This means 7-8 hours, not 4-5 because you where out to 3 in the morning trying to pick-up that new hottie from the office. She/He now thinks you're an obnoxious loser and you also have a massive hangover that is going to cause you to skip your workout, sleep all day and eat a bunch of junk because that is what you are craving. Nothing good came out of that night.
◦ Drink what you enjoy. The difference between beer, hard liquor, and wine is minimal and if you're going to drink, drink what you enjoy.
◦ Pick which parties you really want to indulge in and which ones you just are going to attend. Party it up at the indulgence parties, but the rest keep it a drink or two.
◦ Offer to be the DD, or just make the new guy in the office do this while you enjoy yourself.
3 Eat Before You Hit The Party. If your stomach is full when you get to the party you will be less tempted to eat all of the junk food that is there.
4 Eat Smart. There’s nothing like Thanksgiving dinner, except maybe Christmas dinner. While we all love turkey, gravy, pumpkin pie, and mom’s sweet potato pie, we don’t need to eat it like we are never going to see food again. Having a little of everything is ok, but don’t stuff yourself so full that you end up feeling like one of the balloons in a Macy’s parade.
5 Workout Effectively. Time is an issue more than ever during the holidays so you need to get the most bang for your buck when working out. Research has shown that over a 12-week period weight training resulted in 6 pounds more fat loss that aerobic training. So hit the weights for 30-45 minutes 2-3 times a week and you'll be leaner buy New Year's.
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